Why DHL Shipment Tracking Is Important: Two Practical Examples
A PwC study from 2017 showed that, besides free shipping, shipment tracking is the second most important selection criterion for consumers when choosing an online seller. 56% of respondents said tracking is very important, and 34% considered it fairly important.
So for online retailers, offering shipment tracking is highly advisable, as it can lead to increased customer satisfaction and higher sales.
Additionally, shipment tracking can help clarify situations in case of lost parcels and protect both sender and recipient from unpleasant scenarios. To illustrate this, let’s look at two practical examples.
Shipping Without a DHL Tracking Number
Certain types of shipments are sent by DHL without a tracking number, such as book and merchandise shipments or small parcels. In other cases, a tracking number is only provided for an additional fee — for example, when shipping as a private customer.
As the PwC study shows, tracking is (very) important for 90% of customers. If online retailers ship goods to their customers without a DHL tracking number, this can have two negative consequences:
- Customers may be dissatisfied or disappointed because they cannot see when their ordered goods will arrive. A message with the estimated delivery date and invoice may be sent when the shipment is dispatched, but otherwise, the ordering process remains anonymous. If delivery is delayed or faster than expected, customers cannot check this and might miss the delivery.
- The shipment may get stuck in transit or be lost. Without a DHL tracking number, neither the retailer, the customer, DHL, nor JUMiNGO can locate the parcel. A disappointed customer may even question whether the item was ever shipped. In addition, negative reviews may follow, and customers might choose to shop elsewhere.
Good to know: If you choose to book DHL shipments via JUMiNGO, you will always receive a free DHL tracking number.
Shipping with a DHL Tracking Number
As soon as customers place an order in an online shop, they usually look forward to delivery. A DHL tracking number allows them to check the current shipping status at any time and provides transparent access to all related information. Some online retailers even use tracking to send their customers personalized updates about the delivery status.
If the delivery date changes, customers can be informed in time to receive the package. If the parcel gets lost in transit, it can be located using the tracking number.
In general, online retailers benefit when they provide their customers with a free DHL tracking number. Because DHL tracking numbers
- are important to customers when ordering from an online shop,
- create a sense of security and planning reliability in case of delays,
- help locate parcels that appear to have been lost in transit,
- are a standard that every online store should offer,
- can provide a competitive advantage.